Rising global commodity prices increases cost of production in almost every sector especially in automobile. In Pakistan, high input prices forces car manufacturers to increase prices so that the burden of input cost rise can be transferred to consumers. Hike in automobile prices In Pakistan, auto makers are able to increase car prices when they want. To maintain dwindling margins, three local automobile manufacturers have increased their prices by 2 to 3 percent in the year 2011. Pak-Suzuki Motors has started the trend by increasing prices of cars from Rs 11,000 up to Rs 25,000 effective from February 1, 2011. It was followed by Indus Motor Company (IMC) as it pushed up the prices by Rs 20,000 to Rs 30,000 (2 to 3 percent) of all of its models except Toyota Corolla 2.0D Saloon and Saloon SR with effect from July 25, 2011. However, Honda Atlas Motors has also increased the prices of its various models by Rs 20,000 to Rs 25,000 with